I connect the dots between clicks, customers, and cash.
I'm Nikhil, a data analyst and engineer who now works across the full marketing stack: from Shopify and SEO to paid acquisition, analytics, automation, and the dashboards that make growth legible.
Part analyst.
Part operator.
I started by asking better questions of data. Now I build the systems, storefronts, campaigns, and feedback loops that help teams act on the answers.
Over 2+ years, I've worked across marketing, e-commerce, and ERP environments, making fragmented information reliable, dashboards useful, and growth decisions less of a guessing game. At 12 Sync, I co-founded a small creative-tech and data studio delivering analytics engineering from ingestion through to the client-facing view.
Systems with a point of view.
Real projects, real constraints, and a preference for useful over flashy.
Project Qunayi
A streetwear store built to track every move.
A Shopify streetwear experience with GA4, GTM, email automation, and a measurement layer designed to connect product discovery to purchase.
Project Uni
An ERP dashboard without the black box.
Replaced a rigid Phocas deployment with flexible inventory and sales intelligence built on Odoo API data for a B2B electrical equipment team.
Project Zenith
Revenue intelligence for sharper decisions.
A focused revenue view that makes performance patterns easier to spot, explain, and act on across the growth funnel.
Gray Photography
A visual home for a photographer’s point of view.
A considered photography website that gives Gray’s work room to breathe while making the portfolio easy to explore and remember.
Curious across the stack.
A practical mix of growth, measurement, and systems thinking.
Growth signals
Paid media efficiency
Momentum
Quarterly growth curve
Channel mix
Where attention converts
The data layer
Tools working together
Have a messy problem?
Good. That's usually where the interesting work starts. Tell me what you're building, what isn't adding up, or where growth feels stuck.